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Anita Merlo

About Anita

SELLING PAST MEMORIES & BUYING FUTURE DREAMS

I have been helping people navigate the real estate world since 1986. I have seen and succeeded in every imaginable real estate market and economic environment. The market circumstances of the day each have their own unique set of challenges and opportunities. You can count on me to overcome the challenges for you and celebrate the opportunities with you.

I am proud to be a consistent, multi-award winning Real Estate Broker. I care about honest business done with integrity. This is why I have served for many years on the Real Estate Council of Ontario both as Vice-Chair of the Ethics Committee and as Vice-Chair of the Appeals Committee.

It takes an abundance of focus and energy to stay on top of the ever-changing real estate market. I keep sharp by doing long trips on my road bike, playing and organizing women’s ball hockey, donating, and giving back to various charitable causes. I also mentor and advise other realtors at the office in the role of Assistant Branch Manager.

Nearly 100% of my happy clients are repeat or referral. It’s easy to see why. If you are looking for a hard-working, knowledgeable and uniquely practical approach to real estate, look no further than me.

Since 1986 Anita’s full time experience in the real estate industry has developed an insight and passion for houses, condos, design and Urban living. Having worked for 3 different Brokerages and landing with Bosley Real Estate since 2003. Anita has seen the city grow, transform and watch the city of neighbourhoods develop and grow rich in culture and in character.

Anita lives in the Bloor West area and has extensive knowledge of the city from east to west. Outside of loving to Sell Real Estate, Anita is an avid road cyclist, who clocks thousands of kilometres during the cycling season. While growing up, Anita played various sports, including competitive ball hockey for over 20 years. She believes in good health and strives to maintain a good level of fitness to this day.

During the almost 40 year career Anita has closed over 1000 transactions, all while providing dedicated, one on one service to her clients. Her clients have been able to experience her wealth of knowledge, experience and guidance through various market conditions. In todays’ competitive market, Anita has a proven track record of professionalism, quality of service and results. With her calm, focused and friendly approach while equipped knowledge and integrity. With this she takes this with her throughout every part of the selling process.

Testimonials

“A small token in appreciation for “all” you’ve done for me (and Jack) in finding me a “new home” in Toronto. The condo will be a new chapter in my and my “kid’s” live. The landlord and concierge Milento have been very helpful. I am saving the Champagne until I move in. Some time in the spring.”
Richard H.
BUYER
“For your time and work finding me tenants for the condo. I’m sure it will be a good fit for this family and I appreciate your referral, making it all come together in time.”
Lisa Marie
LESSEE
"Anita is a consummate professional working always with integrity and personal touch..."
- IRENE G.
BUYER
"Thanks for your hard work and friendly guidance in leasing our condo"
- Teresa and Bill
LESSEE
“We are impressed with Anita’s work ethic. Clients are her first priority. In addition to being knowledgable and committed, she is punctual, competent, capable, confident and most importantly friendly and approachable..”
Scott R. and Wayne L.
SELLER

Anita Merlo

BROKER

1108 Queen Street West, Toronto

Bosley Real Estate Logo

Contact Me


FAQ

1986-1989
Licensed Realtor- Future 1 Real Estate

1990-2003
Royal LePage Real Estate

MAY 2003 – PRESENT
Bosley Real Estate

AWARDS:

1987 Rookie of the Year Future 1 Real Estate

1989 Top Ten@ Future 1 Real Estate

2000- 2003 Various Awards for sale Excellence at Royal LePage Top 1% & Top 2% consistently

2003 to present at Bosley Real Estate Top 10 in branch for 18 consecutive years.

April 10th, 2005 Awarded the William Statten Award & Member of the Founders Club In recognition to the charitable work and the quality of service in real estate sale provided to the public.

COURSES:
On going: 55 hours of CEU courses completed every 2 years.

Real property law- Ontario Real Estate College

Principles of Property Management – Ontario Real Estate College

Taxation and Residential Real Estate

The Commercial Real Estate Transaction

Underwriting Real Estate Financing

Boundarywise Accreditation

Mortgage Financing – Ontario Real Estate College

COMMITTEE WORK IN ORGANIZED REAL ESTATE:

Case Presenter for Toronto Real Estate Board – Ethics

2001 – 2006: Panel Member at the Real Estate Council of Ontario – discipline committee

2007 – 2017: appointed Vice- Chair of Ethics at the Real Estate Council of Ontario

2018 – Present: appoint Vice Chair of Appeals at the Real Estate Council of Ontario.

CURRENTLY PRESIDE AT CHAIR IN PRE-HEARING & DISCIPLINE HEARINGS.

BOSLEY LEGACY

Bosley Real Estate is a family-owned, boutique brokerage that has been a leader in the real estate industry in Ontario. Our mission is to guarantee that our Realtors stand out as the most knowledgeable, innovative, and welltrained professionals in the field. We aim to cultivate a culture that nurtures collaboration, providing the fertile ground necessary for excellence to flourish. Finally, we strive to empower one another through honesty, respect, commitment, and purposefulness in every aspect of our daily endeavours.

Each of our 240+ full-time salespeople have been carefully selected and fully trained. When you hire a Bosley Realtor®, you are placing your trust into someone who is knowledgeable, informed, current, and has the technical experience to properly interpret all available information to ensure you make the right decisions.

Since 1928, Bosley Real Estate has represented many prominent positions in the industry, including 9 TRREB presidents, 5 RECO chairmans, 3 CREA presidents, and 2 OREA presidents. Currently our team continues to hold positions at RECO, TRREB, OREA & our president sits on the Global Advisory Board at Leading Real Estate Companies of the World. All of this is to say we believe firmly in our ability to continue leading in our industry, so our customers remain well informed and ahead of the curve.

Our goal is to add value, help you overcome obstacles, provide unexpected insights and game changing strategies. How do we do this? Simple, we have the EXPERIENCE and the EXPERTISE and we do it better than anyone else.

OUR TRACK RECORD

We have consistently sold homes in the city faster and for more money with the least inconvenience to you because…

  • We spend a great deal of time making sure our pricing is strategic.
  • Our marketing is directive and effective.
TOTAL UNITS SOLD
0
TOTAL LISTINGS
0
TOTAL UNITS BUYING
0

Bosley International statistics based on January 2024 – December 2024 included residential resale + new residential + commercial + leasing + off market deals

A solid strategy is needed to successfully sell a property. For a marketing strategy, you need to know where and how to market the property to appeal to a desired buyer. In a listing strategy, we determine the best ways to achieve our goals of maximizing exposure and price. Finally, in a compensation strategy, we ensure we are adequately incentivizing buyers to view the property, thus helping us achieve the goal of maximum exposure.

The strategy sets the tone for the rest of the process. Now, we are ready to move into the finer details and take action on the plan, outlined in the steps below:

Step 1: Preparing Your Property to List

Once the strategy is set and we have alignment, we have to do a lot of work to get your property ready to go on the market.

Step 2: You’re Ready

to List Your property is posted on the MLS and is now being viewed by potential buyers and distributed to all affiliate websites.

Step 3: Offer time!

A buyer has made an offer to purchase your property. Will you accept it after negotiations?

Step 4: Leading Up to Closing

With a firm sale on your home, it’s time to get ready to leave your property in good hands for the next buyers.

Step 5: Closing

Your buyer will be moving into their new property and there may be some final loose ends to wrap up.

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